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My Career Portfolio

My Executive Bio

Coach & Passionate Champion

My Media Experience

International Leader, Mentor, Public Speaker and Media Spokesperson.

My Media Experience

Coach & Passionate Champion

My Media Experience

Media articles

Coach & Passionate Champion

Coach & Passionate Champion

Coach & Passionate Champion

I advise boards, coach and am a passionate champion of diversity, STEM careers and getting young people into employment. 

Big Picture Leader - Customer Advocate - Diversity Champion

"Fortune Sides with (s)He Who Dares" VIRGIL

International executive with track record in motivating people, driving change, and delivering profitable growth in the Online Travel, Retail and Consumer Goods industries.

Fiona is a leader with over 30 years' varied experience across the consumer products industry and e-commerce marketplaces, growing house hold names including Kellogg’s, Kraft Jacobs Suchard, Nike and McCormick and Amazon. Currently a Vice President at Booking.com, Fiona is responsible for the commercial, supply side of the accommodations business, leading the global Partner Services Organisation.  


Prior to Booking.com Fiona held various Director roles at Amazon in Germany and the UK leading the European consumer retail businesses and then as MD of UK advertising.  Alongside her commercial business responsibility, she was the Executive Sponsor for Diversity within Amazon UK businesses and was Amazon's UK spokesperson from 2018 and chair of the  Women in Innovation Advisory Committee. 


In 2021 Fiona added a new string to her professional bow, writing and publishing a career book, Two Mirrors and a Cheetah: Think Differently, Own Your Career & Succeed by Being Yourself'. 


A bold and passionate leader, Fiona has been successful in her career in sharpening brand performance, steering and developing multi-dimension teams to drive growth and profitability through transformational changes including post acquisition integration, business model change and in recent years embracing the rapidly changing  world of digital commerce. 


Fiona is active outside the executive 'day job' as a keen mentor, an advisory board member, and  fundraiser and teaching volunteer for Working Options in Education. She has been a STEM ambassador, encouraging kids to get involved in STEM activities.

Fiona loves adventure and would consider herself as quite international  having lived and worked in Germany, Netherlands, Poland, Singapore &  France, alongside UK and speaking a handful of the languages. She  gets her energy and drive from attempting and achieving what seems  impossible and getting others motivated to do the same. Important  alongside her work is the time she spends with her husband and 2 boys (12 & 14 yrs.), staying healthy with tennis, yoga and fitness and keeping a sense of humour.   
 

What sets Fiona apart from other leaders is her clarity of thought, her  ability to share her energy and passion and the commitment to keep it 'fun' without compromising performance.

Fiona  holds a masters degree in Manufacturing Engineering from Cambridge  University and she earned her MBA from INSEAD Business School in both  France and Singapore.

My writing in the media

Articles on Careers and Diversity

Women in Innovation  - The WISE Campaign Women in Science & Engineering

Being a mum made me more productive -The Daily Mail

Career Tips For Working Mums -European CEO

Gender Diversity in Innovation  - The TelegraphIn Her Shoes - We Are The City

How can we help more women to access tech careers? - Business Leader

Numeracy skills remain the key to a better life - City A.M. 

Non-Executive Commitments

NED/Board Advisor

NED/Board Advisor

NED/Board Advisor

I leverage my 30+ years in consumer facing industries and online marketplaces, at large international companies to bring insights and oversight to businesses that align with my passions. I have been an advisory board member of DIAL Global, Chaired the Women In Innovation cross industry committee, and currently provide coaching to a tech C

I leverage my 30+ years in consumer facing industries and online marketplaces, at large international companies to bring insights and oversight to businesses that align with my passions. I have been an advisory board member of DIAL Global, Chaired the Women In Innovation cross industry committee, and currently provide coaching to a tech CEO.  Mental health, employee engagement, diversity and inclusion, encouraging and equipping young people into work, are areas that I support actively.

Volunteer

NED/Board Advisor

NED/Board Advisor

From helping kids to programme robots, to helping young people into work, I give my time to organisations where I can add value in my free time. I have been known to raise money in creative ways too. Currently supporting a few causes. 

Passionate Champion

DIVERSITY

Former advisory board member of DIAL Global - moving the dial on the 10 facets of diversity. 

Learn more about DIALGlobal

STEM (Science, Technology, Enginering & Maths)

An ambassador for STEM in the UK helping young people, parents and teachers get inspired to move into this field. Skills that are flexible for the future. 

Helping Young People Into Work

Helping Young People Into Work

Want to help get others into work? Find out how you can help here. 

Find out more

Copyright © 2025 Fiona McDonnell - All Rights Reserved.

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