About My Career

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International executive with track record in driving change, delivering growth and profitability as well as developing people, in the Online Retail and Consumer Goods industries.

Fiona, is a leader with over 30 years' experience in the consumer products industry, growing house hold names including Kellogg’s, Kraft Jacobs Suchard, Nike and  McCormick (Schwartz, Thai Kitchen, and Kamis) and most recently as a Director at Amazon. Fiona joined Amazon in  2015 in Germany as Director of Toys, and took responsibility for  Amazon’s European Beer, Wine and Spirits business at the end of 2016. In 2019 she moved to head UK advertising.  Alongside her commercial business responsibility, she was the Executive Sponsor for Diversity within Amazon UK businesses, and chair of the  Women in Innovation Advisory Committee. Additionally she was Amazon's UK spokesperson from 2018. 

In 2021 Fiona added a new string to her professional bow, writing and publishing a career book, Two Mirrors and a Cheetah: Think Differently, Own Your Career & Succeed by Being Yourself'. 

A bold and passionate leader, Fiona has been successful in her career in sharpening brand performance, steering and developing multi-dimension teams to drive growth and profitability through transformational changes including post acquisition integration, business model change and in recent years embracing the rapidly changing  world of digital commerce. 

Fiona is committed champion of diversity. She is an active mentor supporting iW50 as professional mentor for female entrepreneurs; a board Advisor for DIAL GLOBAL (Diverse and Inclusive Aspirational Leaders), an active fundraiser and teaching volunteer for Working Options in Education and she has become a STEM ambassador, encouraging kids to get involved in STEM activities.

Fiona loves adventure and would consider herself as quite international  having lived and worked in Germany, Netherlands, Poland, Singapore &  France, alongside UK and speaking a handful of the languages. She  gets her energy and drive from attempting and achieving what seems  impossible and getting others motivated to do the same. Important  alongside her work is the time she spends with her husband and 2 boys (8  & 11 yrs.), staying healthy with tennis, yoga and fitness and keeping a sense of humour.   
 

What  sets Fiona apart from other leaders is her clarity of thought, her  ability to share her energy and passion and the commitment to keep it 'fun' without compromising performance.

Fiona  holds a masters degree in Manufacturing Engineering from Cambridge  University and she earned her MBA from INSEAD Business School in both  France and Singapore.